Motion and animation allow us to bridge that gap. Dynamic interfaces can create a more memorable brand and connect with how users are feeling at specific points in the process. However, motion can also have real impacts on usability and business metrics like conversion rate and churn.
That was me a handful of years ago... I had learned and understood the basics of user interface design, but still felt like whatever I created was missing something.
Since then, my product design and visual skills have improved, but it was my understanding of how a product is experienced over time that finally helped me feel like my designs were having the impact I had intended. Individual screens can solve individual problems, but creating a memorable product requires understanding how the system interact as a whole.
Since then, my product design and visual skills have improved, but it was my understanding of how a product is experienced over time that finally helped me feel like my designs were having the impact I had intended. Individual screens can solve individual problems, but creating a memorable product requires understanding how the system interact as a whole.
